Soothe Brand Identity
For this brand identity project, I was tasked with creating product designs and additional marketing material for a fictional first aid company geared toward families and young children. I wanted to create a bright and playful identity that would make kids smile and to take the scary out of getting hurt.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/5a275d45-aea6-43ab-a28d-2918f151ab5c_rw_3840.jpg?h=1a1bd8b2dd1a257e8183c589a1b1ed27)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/250cbce4-90f1-4c32-95db-0d5711ac51b5_rw_1920.jpg?h=6e0f3a9efd8ae18f7513b2541cfa2652)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/438cff87-d8b6-4e88-90fa-4ee08ffbbb11_rw_3840.jpg?h=cc466dda881c2e6846160ec3a9919627)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/26fbc4cb-0ab0-40f9-b073-9ca3fe15e9a9_rw_3840.jpg?h=554cf4278b7becbe3ac8a1c0948d1b74)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/f2af0070-c57a-4013-afd0-1b2bf56809e9_rw_3840.jpg?h=855990f95d6945d44ff729239010b42b)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/64a04f70-7a24-4d17-bcd6-797bf098e78f_rw_1920.jpg?h=df522b562f9928d39d7a68aed582b5db)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/80cf17bd-8d07-4de1-a926-53b0032eb1a8_rw_3840.jpg?h=5d52857870dafcef32d6b755efa337ad)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/b47b46fd-52c8-4148-89e7-e1b35f2ccd9a_rw_3840.jpg?h=7d849b5383839b4ab7369ac75831d881)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/81703e16-8e57-498e-b505-2a7ae6971559_rw_1200.gif?h=5f66b00216ee677e2f44549ebe99dce9)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/497cad47-f506-4ef7-b9f6-67d0407534fe/a1778d92-bbf4-403e-95c0-a0cd9aa212bc_rw_1200.gif?h=4a538d5846e6c873350b15d30ea77ddf)